1. Know what all direct and indirect competitors charge
2. Know what they can and cannot offer
3. Know where they work, and what their buyers budgets are
4. Know what you do that the cannot or will not do
5. Know the secretaries or other gate keepers by name, be their pal
6. Know when to book (timetables for different types of gigs on your working areas)
7. Know how the buyers want to be contacted and treated
8. Know what they need before they do and offer it to them with an offer they can’t refuse
9. Know how to under price and over deliver
10. Know when to ask for the next gig, testimonial or referral
+ 1. Know how to surf and link leads!
My 10 +1 cents
Mr. (yes I used the word competition!) Billy
www.twitter.com/kidmusicmarket - FREE daily kids music marketing tips…yes FREE
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